Burton Snowboards have been around since 1977. The brand is on the cutting edge of winter gear, and is widely considered one of the best in the industry. For this segment I tackled three individual projects in relation to Burton snowboard operations. First off, a simple logo redesign concept keeps the original heritage, but brings it into the 21st century with a new contemporary look. Next, a series of three snowboard proposals, designed specifically for professional Burton Pro Riders. Last, a Burton Snowboard app concept, which helps users to get the most out of their day on the slopes.
*Design case study for personal development
Burton hosted a design challenge, inviting designers, and non-designers, to created snowboard deck art for three of their
pro-riders - Jussi Oksanen, Jeremy Jones and Kimmy Fasani. Each rider gave a short design brief, which were open to interpretation and allowed the designers to select their medium of choice. My favorite program to work in is Adobe Illustrator, so I used that to create all of the layouts and typography. I then used Adobe Photoshop to apply the finishing touches.
Burton Show Dog
I’m liking retro tourism posters, or high-contrast photos, and original patterns with bold logos and lettering.
Jussi Oksanen - Professional snowboarder
Burton Street Sweeper
No kid's drawings, naked chicks, or alcohol bottles. I¹m looking for old school oil cans, garage sign art with hand painted lettering, random things that don't go together.
Jeremy Jones - Professional snowboarder
Burton Tattle Tale
I'd like something a little spicy and not girly graphic that breaks the mold for what's normally seen on women's products.
Kimmy Fasani - Professional snowboarder