Burton Snowboards have been around since 1977. The brand is on the cutting edge of winter gear, and is widely considered one of the best in the industry. For this segment I tackled three individual projects in relation to Burton snowboard operations. First off, a simple logo redesign concept keeps the original heritage, but brings it into the 21st century with a new contemporary look. Next, a series of three snowboard proposals, designed specifically for professional Burton Pro Riders. Last, a Burton Snowboard app concept, which helps users to get the most out of their day on the slopes.

*Design case study for personal development

Burton logo redesign proposal 

Burton logo redesign proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton logo pattern proposal 

Burton hosted a design challenge, inviting designers, and non-designers, to created snowboard deck art for three of their
pro-riders - Jussi Oksanen, Jeremy Jones and Kimmy Fasani. Each rider gave a short design brief, which were open to interpretation and allowed the designers to select their medium of choice. My favorite program to work in is Adobe Illustrator, so I used that to create all of the layouts and typography. I then used Adobe Photoshop to apply the finishing touches.

Burton Show Dog snowboard design proposal 

 

 

Burton Show Dog

I’m liking retro tourism posters, or high-contrast photos, and original patterns with bold logos and lettering.

Jussi Oksanen - Professional snowboarder 

 

 

Burton Show Dog snowboard design detail

Burton Show Dog snowboard design detail

Burton Show Dog snowboard design detail

Burton Show Dog snowboard design detail

 

 

Burton Street Sweeper

No kid's drawings, naked chicks, or alcohol bottles. I¹m looking for old school oil cans, garage sign art with hand painted lettering, random things that don't go together.

Jeremy Jones - Professional snowboarder 

 

Burton Street Sweeper snowboard design detail

Burton Street Sweeper snowboard design detail

Burton Street Sweeper snowboard design detail

Burton Street Sweeper snowboard design detail

Burton Street Sweeper snowboard design proposal 

Burton Tattletale snowboard design proposal 

 

 

Burton Tattle Tale

I'd like something a little spicy and not girly graphic that breaks the mold for what's normally seen on women's products.

Kimmy Fasani - Professional snowboarder 

 

Burton Tattletale snowboard design detail

Burton Tattletale snowboard design detail

Burton Tattletale snowboard design detail

Burton Tattletale snowboard design detail

I begin each project by identifying the customer and defining the problem. What do they want to accomplish and what is the end goal? Creating lists allows me to sort through ideas and sketches - wire frames bring me closer to selecting a design direction. 

I begin each project by identifying the customer and defining the problem. What do they want to accomplish and what is the end goal? Creating lists allows me to sort through ideas and sketches - wire frames bring me closer to selecting a design direction. 

I benchmarked many apps in the App Store, such as The Coachella and REI apps. I wanted to reference what already existed and fill in the gaps. I noticed right away that there was a lack of community - something  young tech users desire. 

Burton App Proposal  - Main log-in page

After answering a few quick questions, the app would re-skin to match your Burton snowboard.  

I asked a few rider-friends to go through some simple tasks using the preliminary interface. Watching them easily complete certain tasks, and struggle with others, was really eye-opening. This made me reevaluate certain features. After my user testing, I distilled down my ideas to make the app flow easier. I then brought my designs into Adobe Illustrator and Photoshop to create the visual assets.

Burton App Proposal  - Showdog

Home page, mountain map and details

The whole project was a huge learning experience and so much fun to work on! I especially loved iterating on designs and testing those new designs on users. The project had many challenges, but the most difficult piece was taking a step back and looking at the design from an outsiders prospective. 

Burton App Proposal  - Street Sweeper

My Stats and performance pages

I am proud of the final design and I believe that it is a fresh approach to an app that makes a fairly simple concept feel extremely personal. 

Burton App Proposal  - Tattletale 

Home page, Messages and Friends pages