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Rules? Dodge don’t believe in no stinking rules! 
My cluster designs pay homage to the brand's sporty and aggressive roots in racing.

Dodge ideation image board

2015 Challenger 

2015 SRT Challenger Hellcat

The Dodge Brand is all about taking risks and pushing the boundaries of their vehicles, as well as their designs. It is great to have a “client” that is open to new ideas, however this leads to constant reinvention and blurry branding guidelines. I am tasked with keeping the printed and digital graphics always looking fresh, while maintaining synchronicity between the different vehicles. I accomplish this by always implementing a few key design elements - PMS 485 and sporty typography. 

2015 SRT Challenger Hellcat

2012 Dodge Dart Premium gauge design

2012 Dodge Dart Premium gauge graphics

2012 Dodge Dart Premium gauge design

2013 Dodge Durango gauge design

Dodge branded watch proposal