Originating in 1941, Jeep is one of America’s most iconic brands. With an immense following and a great heritage, the brand is still as strong today as it was then. The gauge designs I created range from the playful off-road side of Jeep, to the strong and sophisticated side of their luxury SUVs.

Jeep Image Board

Jeep Image Board 

Jeep Image Board 

Jeep is FCA’s most reputable brand and biggest money maker. It has a solid history and brand identity. Maintaining Jeep’s historical value is my most difficult task. My goal is to make all the cluster and radio graphics still look contemporary. To do this, I created the typeface featured in the Renegade, Cherokee and Grand Cherokee instrument gauges. It pays homage to the typefaces used in retro military planes. These planes were used in the same wars that Jeep’s were used in. The typeface is simplified and extremely legible. 

Jeep Renegade gauge design 

2014 Jeep Cherokee gauge design

2014 Jeep Cherokee gauge design

2014 Jeep Wrangler Polar Edition gauge design

2014 Jeep Wrangler Dragon Edition gauge design

2014 Jeep Wrangler Dragon Edition gauge design

2013 Jeep Wrangler Rubicon 10th Anniversary Edition gauge design

2013 Jeep Wrangler Rubicon 10th Anniversary Edition gauge design

2012 Jeep Wrangler Arctic Edition gauge design

2012 Jeep Wrangler Arctic Edition gauge design

Jeep Grand Cherokee 2012